We coined this term, Paraorganic while we were procuring our raw materials back in Punjab. The Wheat was perfectly grown as Organic with all necessary certifications. It was stored in Organic warehouse with a wonderful mechanism to prevent it from getting spoiled using natural remedies like neem tree leaves, nitrogen gas, etc.
However, after having a detailed conversation with farmers and shop owners, we came to a conclusion that mere organic farming and storing the produce isn’t enough. The logistics from farm to the processing mill and then to warehouse has to be organic. That wasn’t the case in India as logistics vehicle were not certified and they carried other non-organic produce too along with the organic produce.
This hit us hard and we felt that we were being cheated and so was the customer. We decided that with Dayspring, we want to be completely transparent with our customers and openly accept the flaws with organic food value chain in India. We decided not market our products as ‘Organic’.
We aim to empower farmers and nurture healthier lifestyles simultaneously by being core our ethos of being transparent and honest with farmers and our customers.
This is how, #Paraorganic was born.